DENIM
Make your jeans last longer and look better with the right care
- Wash less → ideally after 8–10 wears (or only when needed).
- Air out between wears → hang in fresh air to remove odours.
- Cold wash (20–30°C) → helps prevent shrinking, fading, and fabric stress.
- Turn inside out → protects colour and reduces abrasion.
- Gentle cycle only → keeps the weave strong.
- No dryer → air-dry flat or hang; heat can break fibres and alter fit.
- Spot clean stains → use mild soap and water instead of full washes.
Denim gets better with age — treat it right, and it will fade beautifully, not fall apart.
